La Fabrique

La Fabrique is a multidisciplinary creative studio where strategy meets art and design with purpose. We craft distinctive brand identities, visual worlds and immersive experiences that combine strategic thinking with artistic vision, thoughtful storytelling and a strong sense of aesthetics.

Working across industries, we partner with startups and established brands to uncover what makes them unique and translate their essence into meaningful creative expressions. From brand strategy and visual identity to art direction, bespoke artwork, murals and experiential activations, we bring ideas to life across both digital and physical spaces.

Our approach

We believe great creative work goes beyond aesthetics. It captures a feeling, tells a story and creates a connection. Our approach brings together research, human behaviour, creativity and artistic exploration to develop thoughtful, distinctive and enduring brand expressions — work that resonates, inspires and leaves a lasting impression.

Art & Experiential Brand Design

We create memorable brand experiences through art, installations and immersive activations. Blending artistic expression with strategic design, we transform brand stories into tangible, engaging experiences that connect with audiences emotionally and physically. From bespoke artworks and murals to creative installations, spatial experiences and interactive activations, we bring brands to life in unexpected and meaningful ways.

Designing memorable brand experiences through art, installations and immersive activations.

About the founder

Aurélie (Lily) Perthuis Furzer is the founder and creative director of La Fabrique Design Studio, based in Sydney. With over 20 years of experience across design, brand strategy and the arts, she brings a multidisciplinary perspective that bridges analytical thinking and artistic intuition. Holding a Master’s degree in Design and recognised for her work across the creative industries, she approaches each project with curiosity and a deep appreciation for visual language, materiality and storytelling.

Depending on the project's scope and budget, Aurélie collaborates with a trusted creative network, bringing together the right expertise to deliver tailored, thoughtful and impactful solutions.