About

Hi, I'm Aurélie.

Born in Paris and now based in Sydney, I'm a designer, visual artist, and storyteller with a passion for all things creative. I’m endlessly curious, always learning, and constantly seeking meaning in the details, whether that’s in a brand story, a brushstroke, or a digital experience. I love exploring new ideas and pushing creative boundaries.

My mission is simple: to craft thoughtful, engaging, and meaningful brands, products, artworks, and digital experiences that truly resonate with people. I help individuals and businesses unlock their full potential by blending design with empathy, strategy with creativity, and storytelling with substance.

As Seth Godin once said: “People do not buy goods & services. They buy relations, stories, and magic.”
That’s the heart of everything I do.

Experience

With over 20 years in the creative industry, I’ve had the privilege of collaborating with some of the world’s most recognized brands, including The Conversation, Scentre Group (Westfield), Finder, IAG Insurance (NRMA, CGU..), General Pants, Peugeot, BBDO Paris, Nestlé Waters, news.com.au, News Life Media (Body+Soul, Taste, Escape, Masterchef…), and HSBC.

Beyond large-scale brands, I’ve also partnered with businesses from the ground up, helping shape their brand and online presence from scratch. Projects like BEAU Architecture, Kanjian Lawyers, news.com.au are just a few examples of how I support emerging brands with strategic, design-led thinking.

I spent 13 years working in editorial and content-rich digital platforms, collaborating with global editorial teams and publishers to create data-driven, human-centered design solutions that balance business goals with user needs.

Over the past decade, I’ve led creative teams and delivered end-to-end design projects across a broad range of industries. I have built a strong track record in creative direction, brand development, and digital transformation all with a strategic, user-first approach and won many awards along the way.

Art & Passion Projects

Outside the digital world, painting is my other creative outlet. It’s taken me on some amazing journeys, including:

• Creating large-scale murals

• Exhibiting at Piermarq Gallery

• Participating in the Powerhouse Museum's Design Festival

• Collaborating with charities to raise awareness for endangered species

You can explore more of my artwork at Lilyartist.com.au or visit the Art Services and Endcount sections for commissions and advocacy work.

_

Education & Certifications

• High School Diploma in Applied Arts – Ecole Eugénie Cotton, Paris

• Advanced Diploma of Visual Communication Design – Ecole Auguste Renoir, Paris (now DNMADe Graphisme)

• Master's Degree in Design & Multimedia – ENS, Paris

• Leadership & Management Certification – Maximus, Australia

• Agile Certification – ALC Training

• Foundations in Design Thinking – IDEO U

• UX Design Certification – Google

_

Softwares

• Adobe Photoshop

• Adobe Indesign publishing

• Adobe Illustrator

• Figma

• Adobe After Effects

• Adobe Premiere

• Adobe Dreamweaver

• Adobe Acrobat

• Sketch

• Zeplin

• Axure

• Keynote

• Microsoft office

• Woodwing

• Abstract

• Principle

• InVision

• Storybook

• Miro

• Framer

• Webflow

_

Skills & Knowledge

• Creative direction. Managing all aspects from conception to design execution/production.

• Team management and mentoring

• UI / IA / UX

• Design System

• Strong storytelling experience

• Digital / brand strategy

• Front-end knowledge: CSS / HTML and javascript.

• Motion graphics

• Creative problem-solving.

• Experience collaborating with multi-disciplinary teams.

• Experience creating visual identities, brands. 

• Ability to write UX guidelines

• Illustration

• Typography

Aurélie Perthuis Furzer (or Lily)
designstudio.lafabrique@gmail.com