Hello, I'm Aurélie (or Lily), a creative director, designer, and artist based in Sydney. La Fabrique is a creative studio where strategy meets artistry and design. Whether you're building something new or growing something great, I’m here to help you bring your vision to life.
With over 20 years of experience, I create thoughtful, tailored design solutions that elevate brands and support business goals and growth. From branding and product design to web and digital experiences, I partner with clients to build purposeful and practical creative outcomes without the need for a full-stack team or a year-long launch timeline.
Over the years, I’ve developed proven creative processes grounded in strategic thinking and human-centered design, approaches that deliver real value.
If you believe design is just decoration or think a Canva template will do the job, I might not be the right fit. But if you see design, strategy and branding as essential to building a successful, lasting business, we’ll get along just fine. So let’s chat
“I offer an alternative to traditional digital agencies, which are often too expensive and have a complicated process. I make it easy for businesses to build a brand and a digital presence and I develop solutions that deliver customer value and meet business goals.”
"Good design is good business"
TJ Watson Jr.
PROMISEI build enduring brands that inspire and resonate.I design digital experiences that are intuitive, engaging, and user-friendly.I craft bespoke digital solutions that uncover and celebrate each brand’s unique story.I create user-centered products that seamlessly blend functionality with aesthetic appeal.With a strong focus on consumer needs and a deep understanding of business and marketing, I develop solutions that deliver value and meet business goals.
SERVICESBrandingStrategyPrintWebsite (UI, UX, Basic Front-end coding (NO BACKEND HANDLING))Social media contentMotion graphicsContent designBespoke artworks for digital and physical spaces (illustrations, murals, packaging…)
You’re great at what you do, but you may face challenges with:
Capturing and engaging your audience effectively.Expanding your reach and impact in the marketplace.Attracting new customers and generating leads.Struggling to see the value of design beyond just visualsBuilding trust, increasing brand awareness, and enhancing your online presence.Optimizing your website to reduce bounce rates and boost engagement.Making the most of your existing data analytics.Clearly communicating your services, brand promise, and core message.Inspiring both clients and team members.
Design for Screens
Landing page design + front-endE-commerce design with ShopifyBespoke Squarespace websiteWebsite optimisationWireframes & PrototypesUser Flow/JourneyUX AuditUI Design SystemIADigital AdsMotion DesignEDMs
Please note, I don’t handle back-end dev and hosting, only design and front-end coding.
Design for Print
Business CardsSignageMarketing CollateralEditorial DesignMagazinesInvitesStationary
Branding
Branding is the heart and soul of your business. Confidence in your brand starts with consistency in all visual elements and clarity in all messaging components. By brand, we not only mean your visual identity but the perceptions we create in the minds of your customers and employees.Brand workshopBrand Blueprint (Strategy + Positioning)Brand IdentityBrand content designNaming & TaglineCreative & Art DirectionPhotography/videography Art Direction
WHAT'S NOT INCLUDED: Font and Image Licensing
Marketing & Social Media
StrategyArt DirectionContent CreationTemplate Designs for different Platforms like Canva
Illustration & Art
Bespoke illustrationsIconography SystemBranded murals and artworks
I offer a full spectrum of artistic services for communities and corporate settings alike. I can create perfect artworks to enhance any professional space. Whether it’s signature murals, or paintings, I will take care of every detail from the concepts to the installation.
Bespoke illustration for Finder.