ABOUT

Hello, I’m Aurélie (Lily), a Creative Director, Designer, and Artist based in Sydney, and the founder of La Fabrique.
La Fabrique is a creative studio where strategy meets art and design with purpose. With over 20 years of experience, I blend creativity with behavioural science, analytics, storytelling, and audience insight to craft meaningful, results-driven creative solutions and processes. I’ve partnered with both emerging and established brands, helping shape identities, experiences, businesses and narratives, and earning industry recognition and awards along the way. Whether you’re building something new or ready to grow what you’ve started, I can help bring clarity, direction, and impact.

Let’s connect

LATEST PROJECTS

What began as a passion project has evolved into something more. We’re proud of where we’ve been and even more excited for what’s ahead. What sets us apart isn’t just our process—it’s the intention behind it. We take time to understand, explore, and create with purpose at every turn.

Portfolio

  • The Atlas Project

  • The Echo Project

  • The Brightline Project

  • The Northgrid Project

Principles

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    Plan with Purpose

    We start with thoughtful strategy so that every decision ties back to your goals.

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    Collaborate

    You’re part of the process. We keep communication open and decisions shared—no black boxes or surprises. We have strong processes and workshops in place to move the project fast, in the right direction together.

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    Adapt as Needed

    Every project is different. We stay flexible and responsive to make sure the process fits your flow—not the other way around.

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    Deliver with Confidence

    When we deliver, it’s not just a finished product—it’s a solution you can trust, backed by real care and effort.

"“I offer an alternative to traditional digital agencies, which are often too expensive and have a complicated process. I make it easy for businesses to build a brand and a digital presence and I develop creative solutions that deliver customer value and meet business goals."

WHAT SETS LA FABRIQUE APART

With over 20 years of experience, I create thoughtful, tailored design solutions that elevate brands, support business growth, and retain customers. From branding and product design to web and digital experiences, I partner closely with clients to deliver purposeful, practical outcomes, without the overhead of a full in-house team or a year-long launch timeline.

Over the years, I have worked with renowned brands, and I’ve developed and perfected proven creative processes grounded in strategic thinking, metrics, behavioural science, and human-centred design. These approaches aren’t about trends or decoration; they’re about creating work that delivers real, lasting value for the business and for the customer.

If you believe design is just decoration, or that a Canva template will do the job, I might not be the right fit. But if you see design, strategy, data and branding as essential to building a strong, enduring business, we’ll get along just fine. Let’s chat.

Testimonials

  • "A truly elegant fusion of historical research, great journalism, traditional print media and social channels. Inspired in conception and beautiful in execution."

    —Mumbrella Jury

  • "I engaged Aurélie Furzer to design a website for my legal practice. Before I engaged her, I reviewed a number of websites which she had designed and I was suitably impressed firstly, by the artistic flair and creativity which she brought to her designs and secondly, the broad spectrum of commercial enterprises for which she had carried out design work. When engaging Aurélie, I gave her a carefully considered brief for the kind of website I was seeking. I am pleased to say that Aurelie responded most professionally to my brief resulting in a website for my legal practice which has drawn favourable comment from clients and prospective clients alike. Aurelie was a pleasure to work with."

    —Ken Kanjian

  • "Much of AnzacLive’s success rested on the engagement quality of the design and Aurelie delivered with beautiful and thoughtful artworks. All together they worked to help capture the lives of people from a different era and time, one hundred years on, but in so many ways, no different to who we are today."

    —CEO NewsCorp Australia Julian Clarke

  • "Lily is a dream designer for a digital journalist. We worked together on various projects at news.com.au and her work was always impeccable. But just as importantly, she was an excellent collaborator - able to deliver fast-turnaround editorial designs but also able to shape the look and feel of longer-term projects and take them to the next level. And when the news agenda changed (and a project’s focus changed with it), Lily responded with professionalism, creativity and a commitment to getting the best outcome for the audience. I’ve seen Lily’s output since we’ve left news.com.au continue in this vein. Her AnzacLive project was particularly impressive; I wish I’d worked on it with her!"

    -Lincoln Archer, Deputy Editor at ABC

LET’S GET STARTED

La Fabrique is ready to provide the attention, care, and expertise you deserve with creative solutions driven to elevate your brand.