BEAU Architecture
At La Fabrique Design Studio, we played a key role in building the BEAU Architecture brand from the ground up, shaping everything from brand strategy, workshops and concept development through to execution, marketing and content strategy ultimately driving qualified leads and business growth.
As Creative and Marketing Director, I lead the creative direction across design, user experience, branding, motion, CGIs, photography, videography, SEO, social media, analytics, reporting and user testing, creating a cohesive and strategically driven brand presence.
In just 18 months, BEAU doubled the size of both its team and project portfolio, earned a Business Award nomination, and moved from a small office in Marrickville to a Sydney CBD office. What began as a vision with a small budget and no client portfolio has grown into a thriving architecture practice with a strong and distinctive brand presence.
www.beauarchitecture.com.au
ROLE: Creative Director / Marketing Manager
WORK: Brand strategy & blueprint, brand identity, marketing strategy, content strategy, social media content creation, photography & videography direction, analytics & reporting
Videography / Photography
As Creative Director, I oversee how the brand is expressed across both visuals and voice, shaping not only imagery but also tone, messaging, and written communications. I provide direction to photographers and videographers, and develop mood boards, props, and scripts to ensure everything aligns with the overall brand vision. I also do all motion graphics and most CGIs.
