Taste Ipad magazine

Role: Lead Designer

Taste.com.au is one of Australia’s most trusted food platforms, helping home cooks with everything from quick weeknight dinners and family meal planning to dietary-specific recipes and daily cooking inspiration. Built around accessibility and enjoyment, the brand empowers users to cook with confidence while connecting them to a broader community of food lovers.

As Lead Designer, I was responsible for translating the Taste experience into a digital-first magazine, designing a format specifically tailored for iPad and multi-device consumption. The focus was on creating an intuitive and engaging experience that made recipes not only easy to follow, but enjoyable to explore.

I developed a flexible system of UX templates and layouts to ensure consistency across content while allowing for rich storytelling. A key part of the role involved reimagining how recipes could be experienced digitally—designing interactive formats that guided users step-by-step, and enhancing editorial features such as wine pairings and curated food content.

To support this, I created custom HTML, CSS, and JavaScript-driven layouts, incorporating motion and animation using Adobe Edge. These elements were optimised across iPad, web, and mobile platforms, bringing a sense of tactility and responsiveness to the experience.

Working closely with editorial and print teams, I sourced imagery and visual assets to maintain a cohesive and appetising aesthetic throughout. This collaboration ensured that every piece of content—from individual recipes to broader editorial features—felt aligned with the Taste brand and elevated the overall user experience.

View ‘Recipe’ interactive here
View ‘wine by Tony Love’ love here