BODY+SOULD Ipad magazine

Role: Lead Designer

Body+Soul is Australia’s leading health, happiness, and wellbeing media brand, inspiring audiences for over a decade with expert advice across health, nutrition, parenting, beauty, and relationships. The visual direction reflects this ethos, vibrant, fresh, and energising, designed to embody a balanced and healthy lifestyle.

As Lead Designer, I was responsible for shaping the Body+Soul iPad magazine into a truly digital-first experience. Rather than translating print directly to screen, I crafted a format tailored for touch, creating an intuitive and engaging reading journey. I developed a flexible system of UX templates and layouts to ensure consistency and scalability across each issue, while allowing room for creative expression. A key focus of my role was to bring the brand to life through interactive and immersive storytelling. I designed dynamic layouts enhanced with motion and animation, building custom HTML, CSS, and JavaScript components, including animations created with Adobe Edge, optimised for iPad, web, and mobile platforms. Working closely with editorial and print teams, I sourced imagery and visual assets to maintain a cohesive look and feel across all content. In addition, I led the creative direction for the fitness section photoshoot, ensuring the imagery aligned seamlessly with the publication’s energetic and aspirational tone.