Noshu land
La Fabrique created three murals for Noshu, along with a series of artworks for their promotional campaigns and packaging.
The concept was developed to align with Noshu’s existing brand system, drawing inspiration from Willy Wonka and the Chocolate Factory and Alice in Wonderland. The brief called for a dreamy, magical world,playful and surreal, while staying true to Noshu’s no-sugar philosophy.
Instead of traditional sweets, this imagined land was filled with vibrant real fruits and joyful, whimsical flowers. The illustrations incorporated quirky, humanised elements, with expressive eyes on flowers, jelly forms, and other playful details that brought the environment to life. The images below showcase the creative process, from early concept explorations through to the final artworks.
www.noshu.com.au
